Malta takes unified pitch to SBC Lisbon as gaming jobs hit 19,150
GamingMalta leads first-ever national booth at SBC Summit Lisbon; fresh data shows sector now supports 19,150 jobs, up 4.8%.
Malta's gaming ecosystem will present a coordinated front at SBC Summit Lisbon for the first time. GamingMalta is leading a dedicated national booth alongside the Malta Gaming Authority, Malta Enterprise, Bank of Valletta and Identità.
The push comes as fresh figures show the sector's economic weight is still growing. According to the MGA's 2025 Annual Report, the industry now supports approximately 19,150 direct and indirect jobs, equivalent to 6.5% of the national workforce.
Employment at MGA-licensed operators rose 4.8% in 2025 to 15,039 full-time equivalent positions.
“This is Malta’s first time with a dedicated booth at SBC Lisbon, a move that gives us the opportunity to showcase the full strength of our ecosystem at one of the industry’s largest international events,” GamingMalta CEO Ivan Filletti said.
“More importantly, it allows international delegates to engage directly with the organisations that play an active role in helping businesses establish and grow in Malta. Rather than having separate conversations across different stages of their journey, they can gain a complete picture of the opportunities available through a single point of contact.”
The booth is part of the wider Make It in Malta campaign. The message is that Malta offers more than a licence: it provides technology, payments, compliance, financial services, recruitment and deep specialist expertise.
On the ground in Lisbon, the MGA will discuss its regulatory framework and experience. Malta Enterprise will outline investment incentives. Bank of Valletta and Identità will cover banking services and the practicalities of relocating international talent.
Filletti said Malta’s strength has “evolved far beyond licensing” and is now defined by “the people, services, expertise and partnerships that enable companies to build long-term value.”
For companies weighing up jurisdictions, the coordinated presence offers a single entry point for everything from licence applications to banking, talent acquisition and compliance. The approach is designed to shorten decision times and reduce the friction of setting up operations.
Lisbon marks the first time all five organisations have shared exhibition space at an international gaming event. The move signals Malta’s intent to defend its position as a leading hub amid growing competition from other European jurisdictions looking to attract iGaming operators.