MGA and MDIA unveil voluntary AI charter for gaming operators
Malta's gaming regulator and digital authority launch a principles-based AI framework to guide ethical use without imposing new mandates.
The Malta Gaming Authority and the Malta Digital Innovation Authority have launched the AI Gaming Charter, a sector-specific framework for the ethical use of artificial intelligence in gaming operations.
The voluntary, principles-based document is designed to support responsible, transparent and accountable AI deployment. It complements existing rules including the EU AI Act while offering practical guidance tailored to the realities of the gaming industry.
The Charter emerged from extensive stakeholder engagement. The MGA and MDIA ran sector-wide surveys, held targeted discussions with licensees, and conducted a formal consultation process to ensure the framework remains practical and proportionate.
Artificial intelligence is already embedded across gaming functions such as player protection, fraud detection, customer interaction and operational decision-making. The Charter helps organisations embed governance, human oversight and ethical considerations into AI design and use.
Speaking at the launch event, MGA CEO Charles Mizzi said: “The AI Gaming Charter reflects a shared commitment between regulators, industry and technology experts to promote the responsible and transparent use of artificial intelligence. Our role as a regulator is not to stand in the way of innovation, but to help create the certainty and confidence needed for innovation to flourish responsibly.”
MDIA CEO Kenneth Brincat added: “Trust is fundamental to the responsible adoption of AI. As its use becomes increasingly embedded across the gaming sector, organisations need practical ways to understand where AI is being used, manage the associated risks and ensure that accountability and human oversight remain firmly in place.”
For operators, the Charter sets a clear benchmark without adding new legal obligations. It signals the regulator’s expectations on AI governance, which could influence future licensing conditions or enforcement priorities. Early adopters may gain a compliance edge as AI oversight tightens across Europe.
The full AI Gaming Charter is available on the MGA website.