New campaign markets Malta as stable hub for iGaming expansion

GamingMalta has launched its Make It in Malta campaign, positioning the country as a base where iGaming businesses can establish, expand and pursue long-term growth. The initiative is directed at companies assessing where to set up or scale their operations.

According to the campaign materials, Malta's proposition combines an established regulatory framework with access to specialist talent, professional expertise and an international business community. These elements are intended to support firms in building teams, developing specialist functions and serving multiple markets from one location.

The campaign specifically targets businesses looking for a stable and established environment for their next stage of development. It also signals that Malta's iGaming sector remains open to new investment, ideas and partnerships.

For companies evaluating their options, Make It in Malta offers a direct route to understanding the opportunities available and starting the right conversations. The campaign will have a presence at SBC Summit Lisbon from 29 September to 1 October 2026, with GamingMalta set to meet delegates in Hall 2, Booth B251.

The timing of the campaign matters. With global competition for iGaming licences heating up, Malta is reinforcing its long-standing reputation as a mature jurisdiction. The 2026 conference date also indicates a forward-looking strategy, aiming to attract businesses that plan for sustained operations rather than short-term setups.

For Malta's business community, the campaign underscores the continued importance of iGaming as an economic pillar. It acknowledges that the sector needs constant reinvestment in reputation and relationship-building to stay ahead of rival hubs. Whether the message lands with its intended audience will depend on how Malta addresses talent supply, regulatory agility and cost competitiveness in the years ahead.